Essentially, the Antenna Siting Design Framework project aimed to address the following two key issues:
Importantly, the underlying basis of the project was the understanding that achieving better visual outcomes is not necessarily about disguising or camouflaging a facility, but rather about improving the compatibility of the antenna system with its surrounding environment by considering all factors that contribute to its visual effect.
Innovative designs or camouflage designs are not always necessary or offer the only way of reducing the visual effect of mobile phone infrastructure. For the majority of sites, a similar outcome in terms of the resulting visual effect may be achievable by taking other design issues into account. For example, using vegetation to screen a monopole, color matching antennas, or setting back rooftop antennas from the edge of a building’s roof.